The retail landscape in India has undergone a seismic shift, driven by the digital payment revolution. This transformation, spearheaded by fintech platforms, empowers merchants not only to embrace digital transactions but also to access unsecured loans for business scaling, transaction management, and efficient business operations.
Amidst countless narratives, one stands out — the story of Abdullah Hasan from Indore. At the age of 24, Abdullah faced the challenge of revitalizing his family's clothing store, Akshant, during the tumultuous year of 2020. Forced to close due to pandemic-induced losses, Abdullah pivoted to start Zardosi, a dedicated outlet for women's clothing.
Acknowledging the digital shift in consumer behavior, Abdullah integrated BharatPe's QR at his store, ensuring seamless and secure digital transactions during the challenging times of the pandemic.
Abdullah's journey with BharatPe didn't stop at digital payments; it extended to accessing business loans that played a pivotal role in scaling his venture. With an initial loan of Rs. 7 lakhs, Abdullah increased inventory and expanded his store. Another loan of Rs. 5 lakhs fueled the addition of a new product line, including handbags and clutches, resulting in a 40% business growth within a year and a half.
His family, comprising his grandparents, sister, and mother, joined hands to support his endeavor. Abdullah's entrepreneurial spirit is mirrored in his proactive approach, participating in exhibitions across Indore to promote Zardosi.
Aiming for further growth, Abdullah dreams of completing his Masters degree and expanding his brand's reach through exhibitions across the country. His partnership with BharatPe is not just transactional; it's marked by a high rating on the customer experience front.
As a voice of wisdom in the business realm, Abdullah emphasizes the importance of thorough market research before embarking on a new venture. His story encapsulates the essence of modern India — a generation armed with innovative ideas, a commitment to realizing dreams, and a readiness to embrace available support for success.